Heartwood Soundstage is a local venue located in downtown Gainesville, Florida. It is a concert venue, a video production soundstage, a web music streaming portal and a recording studio built into one. I designed a trifold for them with the goal of attracting young musicians unfamiliar with renting out studio equipment to their business.
I was very inspired by the idea and warmth of wood as well as the general design of the venue itself. I created a repeating wooden-parquet element throughout the design to bring forth a polish yet natural feel to the design while also referencing the fairy lights that are strung up around the venue. I also designed iconography to go along with my trifold. All photography is courtesy of Heartwood Soundstage.
This piece was featured in Santa Fe College's 2020 Juried Student Exhibition.
